Hard times inside Apple’s forgotten App Store

Are you one of the many iOS users that ignores the row of apps at the bottom of the message composition window?

Once the appeal of sticker packs wears off, there just doesn’t seem to be much inside Apple’s forgotten App Store for Messages.

In between the hype and the reality…

Apple introduced the App Store for iMessages to its customary forest of hype, as industry watchers predicted great things.

Forrester analyst, Frank Gillet said:

“Opening up the iMessage and Phone apps to third party developers is… a big deal, enabling Apple to offer a more natural fluid experience to customers that builds on chat innovations pioneered by WeChat and others.”

There sits the shadow…

Did it work? It seems fair to ask when you last heard of something you absolutely had to download from that store, or when you last actually used an app that wasn’t GIPHY?

I’m willing to accept that some U.S. users may use Apple Pay Cash to send payments via messages. Nice for you. But let’s just note that it has been over two years since that service was introduced to the U.S. and it still remains unavailable anywhere else.

Copyright © 2020 IDG Communications, Inc.

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