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2020 Tokyo Olympics Delay Deals Setback to Samsung’s Plans to Win Over Japan Market

2020 Tokyo Olympics Delay Deals Setback to Samsung

For Samsung Electronics, the 2020 Tokyo Olympics were going to be its springboard to attain a long-held goal – making significant inroads into Japan’s lucrative smartphone market where Apple dominates. But after the Games were postponed to 2021 due to the coronavirus pandemic, the long-time sponsor’s marketing plans – centred on …

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