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Burger King thinks moldy Whoppers will get you to buy more burgers

It's gross, but Burger King thinks you'll buy its new Whopper without artificial preservatives.

The burger chain on Wednesday unveiled pictures of its new, preservative-free Whopper. In the campaign, the Whopper is covered in mold, decaying as it’s consumed by green fungus. The unconventional marketing effort includes a TV commercial showing the all-natural Whopper slowly rotting over the course of 34 days as soul …

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